Sports Wear: Between Fashion, Innovation and Sustainability

Sports Wear: Between Fashion, Innovation and Sustainability

Sports Wear: Between Fashion, Innovation and Sustainability


Sport is an important part of many people’s lives—as both recreation and entertainment. It is also a sizeable industry with political and economic ramifications in today’s world. Within the last half-century or so, sports wear has become a driving force for new trends in fashion and for textile innovation. This special issue of Fashion Practice was inspired by the “Spandex to Sportstech—Fashion and Innovation in Sportswear” conference, organized in 2011 by guest editor Mette Bielefeldt Bruun at the Danish National Research Foundation’s Centre for Textile Research at the University of Copenhagen.


The stated purpose of Fashion Practice is to provide a site for multidisciplinary treatments of the practices of fashion. “Spandex to Sportstech” was designed as a cross-disciplinary forum for renewed consideration of functional, social, aesthetic and environmental issues connected with sportswear, and some of the papers presented here are rooted in original conference contributions. This journal issue is truly cross-disciplinary, beginning with fashion history, represented by Michael A. Langkj?r with “Urban Fitness, Gendered Practices, and Fine Art: The Significance of Antonio Lopez’s Sporty Styling of Fashion” and moving on to the sportswear industry itself with its brands and markets, represented by Kristine Holm-Jensen with “Specialized in Sportswear: Transformations of the Generic Knitwear Industry in Post-War Denmark.” Several articles then consider fiber and textile technologies and their design applications. Jane McCann leads this group with her “Sportswear Design for the Active Ageing.” McCann is followed by Deborah A. Christel and Nicole H. O’Donnell with “Assessment of Women’s Plus-Size Swimwear for Industry Applications.” Alicia Potuck, Sarah Meyers, Ariana Levitt, Erik Beaudette, Hong Xiao, C. C. Chu, and Huiju Park complete the group with their “Development of Thermochromic Pigment Based Sportswear for Detection of Physical Exhaustion.” In “What’s the Problem? Odor-control and the Smell of Sweat in Sportswear,” Ingun Grimstad Klepp, Madeline Buck, Kirsi Laitala and Marit Kjeldsberg look at how fiber technologies connect with our social values associated with body odor and its suppression; in doing so, Klepp et al. also mention the issue of sustainability. A forthright appraisal of the problem of sustainability within the sportswear industry is given by an industry representative to Lena Erdnü? in “A Perspective on Sustainability Initiatives of a Swedish Outdoor Brand: An Interview with Lennart Ekberg from Hagl?fs.” Finally, Lauren Downing Peters has contributed a review of the Museum of the City of New York’s 2013 exhibition: “Stephen Burrows: When Fashion Danced.”


A 'tool to empower': The evolution of women's sportswear


Before the advent of designer activewear, women's sports wear ranked low on the list of fashion priorities. But a new exhibition demonstrates that sporting attire has long been a valuable tool for self-expression and an important path towards greater liberation."Sporting Fashion: Outdoor Girls 1800 to 1960" includes about 65 ensembles from mainland Europe, the UK, and the US, ranging from Victorian hunting dresses and couture-level leisure wear to tailor-made team uniforms. Organized by the FIDM Museum at the Fashion Institute of Design & Merchandising in Los Angeles and the American Federation of Arts, the show opens at the Frick Art Museum in Pittsburgh on July 3, before touring nationwide through 2024.


Design innovation


Garments from the early 1800s are tailored to strolling in parks, gardening, and ice skating -- easy, acceptable activities for women propelled outside by an interest in horticulture, health and fresh air.


The idea of a woman exerting herself was still taboo: In 1806, an article in the popular British magazine La Belle Assemblée, excerpted in the show's comprehensive catalog, warned that, "the constitution of women is adapted only to moderate exercise; their feeble arms cannot perform work too laborious and too long continued, and the graces cannot be reconciled with fatigue and sun-burning."


That's the outlook for men's sports wear as the fall wholesale buying season gets under way this week. And while merchants and manufacturers have been expressing their traditional optimism as the new lines open, the unknown factors resulting from President Nixon's economic stabilization program have brought a modicum of caution to the trade.


Consumer spending for men's and boys’ apparel amounted to approximately $16‐billion last year, with sportswear a major but undefinable percentage of the total. What is even more significant, however, is that while production of a number of other categories of men's wear, such as suits and dress shirts, declined during the year, sportswear manufacturing was greater in 1971 than ever before.


And while statistics on the sportswear category are not collected by any government agency or trade association, conversations with retailers last week indicated that 1971's volume advances would he continued at the same rapid pace in 1972.


WHY ARE SPORTS BRAS IMPORTANT


Physical activity makes breasts bounce up, down and even in a figure-eight. Continuous and repetitive movements can result in soreness, pain and sagging.


Women's sports bra is made to reduce this movement. Breasts have no muscle, yet without proper support, the skin and Cooper's ligaments (ligaments near the breast which give them their size and shape) can break down and cause sagging. Once your Cooper's ligaments stretch out, they do not bounce back.


It doesn't matter what size breasts you have, everyone experiences bouncing during physical activity. Therefore, every woman, no matter what size she is, should wear a sports bra while running or exercising.


TYPES OF SPORTS BRAS


Compression bras work the way they sound, by compressing breasts against the chest to restrict movement.


Encapsulation bras have individual cups. Each cup surrounds and supports each breast. Most regular bras are encapsulation bras and have no compression.


Combination compression/encapsulation bras combine compression with individual cups and offer the most support.


Bra tanks, also known as shimmels, are tank tops with a built-in shelf bra. These are okay for low impact activities, but not for running.


Finally, there are differences in straps. Spaghetti straps provide less support than wider straps. Racer-back straps are more supportive than both spaghetti and scoop back.


FITTING A SPORTS BRA


You want a sports bra that fits well, both in the band and cups. Overall, your sports bra should feel a bit tighter than a regular bra, however, you should be able to breathe deeply and comfortably. Hook it in the middle and take some deep breaths. Is this comfortable? Good. It should be.


The band shouldn't move. It should fit snugly and comfortably. Raise your hands above your head. Did the elastic band move? If it crept up your rib cage, try a smaller band. If the bra has straps, try adjusting them.


Your breasts shouldn't bulge, pay close attention to any bulging at the top or by the underarm. Furthermore, the cups shouldn't have any wrinkles or gaps. If the cup fabric is wrinkled, try a smaller size.


Make sure there is nothing rubbing or chafing around the armholes, straps, seams, hooks, clasps or anything else. Many sports bras offer adjustable straps. Adjust them to feel supportive, yet not uncomfortable. Furthermore, make sure the straps aren't digging into your shoulders.


Underwires are supposed to sit flat on your ribs, not on your breasts. The front (between the wire) should be against your chest bone.


Luckily, most newer sports bras use high-tech fabrics, including moisture wicking. This can improve breathability and help remove excess moisture from sweat which can cause chafing. Cotton bras will stay wet, this can lead to uncomfortable skin irritations.


For the last step, jump up and down, jog in place, do jumping jacks. If it feels supportive, you're set! If not, keep looking.


How Sportswear Took Over Your Wardrobe

“Sportswear as casualwear is essentially a preppy invention – the carryover from hearty WASP athletic pursuits which gave us the likes of the sweatshirt, sweatpants and letterman jacket,” says Josh Sims, author of books such as Men of Style. “Sportswear was appreciated for being tough and practical.”

Like military uniform, that other stalwart of menswear, mens sportswear set has long been valued for the rugged characteristics it both possesses in itself and indicates in its wearer. And in sport, like war, competition results in game-changing technological breakthroughs. What we wear on the fields of battle and play has advanced more dramatically than what we wear elsewhere. If sportswear is at the cutting edge of fashion right now, that’s because – in technical terms – it always has been.

The current, unprecedented sportswear boom though can also be seen as a pendulum swing away from the hashtag-menswear sartorialism that followed the economic downturn and increased competition for jobs – coinciding with the 2007 airing of Mad Men. As employment rose again, so did jobs that didn’t impose traditional dress codes and a social media-fuelled emphasis on individual creativity.Then there’s the swelling fashionability of fitness, which has given us a legitimate excuse to wear sportswear outside the gym beyond comfort and sheer laziness. Instead of spending valuable time fastidiously parting our hair and folding our pocket squares, we’re throwing on hoodies and baseball caps. And if you’re running around town all day, it makes sense to wear shoes designed specifically for marathons.

It’s arguably the luxury sector that’s setting the pace. Streetwear designers like Demna Gvasalia at Balenciaga and Virgil Abloh at Louis Vuitton are running the show(s), elevating previously utilitarian sportswear to the very height of fashion. T-shirts, down jackets and sneakers, which grew by 25%, 15% and 10% respectively, were “standout categories” in the 2017 Bain Luxury Study.

With its links to skateboarding, surfing and other sports, you could argue that streetwear – whatever that loaded term means – essentially is sportswear. “I’m not sure streetwear is the dominant mode, if you’re talking urban, hip-hop-driven streetwear,” contends Sims. “It’s sportswear with graphics, in effect.

“There’s not much original design in streetwear – unlike sportswear, then and now – and what there is tends to be driven by – ta-da – sport.”