The future of 3D holograms comes into focus

The future of 3D holograms comes into focus

Smartphone-based augmented reality (AR) and the AR headset explosion will bring 3D holograms into our lives everywhere. Meanwhile, though, the real AR hologram revolution is being ignored.


A hologram is a 3D virtual object that is not actually there, but looks as if it were, either floating in the air or standing on a nearby desk or table.


The holo in the Microsoft HoloLens headset is a reference to holograms. And when we think of these future AR holograms, we think of headsets, goggles such as HoloLens or smartphones running applications created with Apple ARKit or Google ARCore.


Technology is increasingly becoming ubiquitous, and companies are racing to win market domination. A competitor to the HoloLens, the Lightware headset from secretive Magic Leap, has been in the news lately, after six years of development at a cost of $2 billion, for two reasons.


The first is that the company unveiled the Creator Edition of the headset in December. Now we know what it looks like: something right off the cover of a vintage sci-fi novel.


The second reason is rampant speculation that Apple might buy Magic Leap to accelerate its own AR goggle development, speculation driven by Apple analyst Gene Munster.


In other 3D hologram fan headset headlines, Dell this week announced that it will start selling, on Feb. 15, the $1,495 Meta 2 developer kits, which include the Meta 2 AR headset, for business deployments. The company said the Meta 2 is supported by several business-class Dell Precision Workstation PCs.


What are holograms good for, anyway?


Think of 3D holographic desk fan displays as the next step in making digital content more human-compatible.


Humans see the world in 3D. Our computer and phone screens show us a 2D version of the world. It’s artificial.


If I look at a concept car design on my laptop, people on the other side of the room see only the back of my laptop lid. That is artificial, too.

A hologram projected in the middle of the room could show a 3D concept car for all to see, as if it were a physical object actually there.


The biggest applications for holograms are for enterprises, such as what I described above — 3D presentations for conference rooms and meetings.


And while we’re deploying holograms in the conference room, we might as well beam live remote meeting participants into the meeting — holographic telepresence.


Holograms will also dramatically improve training, design and visualization in enterprises. The ability to look at, zoom in on and manipulate 3D versions of in-progress designs radically enhances the design process.

And, of course, in the marketing department, holograms will thrill customers with experiential marketing campaigns and customer experience interactions.


We’re already seeing applications for all these emerging for smartphone, tablet and headset AR. But the real benefits come when holograms are liberated from such devices.


The definition of the LED conformal screen, that is, what shape the building is, what shape the LED screen will be made into. It belongs to the creative folding  LED creative screen series, which is characterized by a dot-shaped array. It has the characteristics of transparency, flexibility and lightness. Not only that, its screen can be bent, folded, rolled, suspended and so on.


The emergence of LED conformal screens has broken the large screen splicing system that can only be spliced into a cold rectangular shape. It is a creative LED solution that can be freely spliced into various shapes to display some highly creative content, which can not only attract the attention of the audience for the first time to achieve better publicity effects but also better expand the application scope of large-screen splicing. At present, LEDYARD LED bendable LED conference screens have been used in many areas at home and abroad, including building advertising lighting, real-life 3D art, spherical screens, sailing screens, curved screens and so on.


The initial LED screen was only used for displaying and advertising. With the increasing demand in the market, regular shapes (like squares) could no longer satisfy the customers. Flexible LED screens came into being. LED flexible screen, as the name implies, is soft and can be bent arbitrarily within a certain range without affecting the display, while ordinary LED displays are hard and cannot be bent.


If it can bend, LED column screen can be made into various shapes, such as common spherical, rhombic, cylindrical, triangular, tree-shaped, streamer-shaped and other shapes. We know that the LED screens can be seamlessly spliced, so of course, there is no gap in the LED mesh. The shape is perfect!