How to Safeguard Your Website From SEO Poisoning?

How to Safeguard Your Website From SEO Poisoning?

Search Engine Optimization poisoning is a technique used by threat actors to improve the rankings of their malicious websites on SERPs. It contains various negative SEO tactics to manipulate search engine rankings. It is not only crippling but also dangerous. Cybercriminals create malicious websites using social engineering to make them look authentic and use SEO to rank them higher on the search engines. It is successful because users accidentally and unknowingly click on malicious websites and download malware onto their devices. It is one of the most common goals of search engine optimization SEO poisoning. They pick the highly searched topic when creating spoof websites so that more users can be attacked.