Varley: Redefining Modern Activewear with Effortless Elegance

Varley: Redefining Modern Activewear with Effortless Elegance

Varley is a contemporary fashion and activewear brand known for merging performance with understated style. Founded in 2015 by Lara and Ben Mead, the brand offers a thoughtful wardrobe for women who seek comfort, function, and refined aesthetics—whether they're heading to a Pilates class, brunch, or working from home.

The Vision Behind the Brand
Varley's vision is rooted in creating clothing that supports a full lifestyle—not just a workout. Rather than following fast fashion trends, the brand focuses on timeless, versatile pieces that emphasize ease, movement, and quality. Their collections reflect a balance between London's polished edge and Los Angeles' relaxed vibe.

Aesthetic and Design Philosophy
Varley design signature is minimal yet luxurious. Their collections often include neutral tones, clean lines, soft textures, and relaxed silhouettes. From sculpting leggings and breathable tops to chunky knitwear and cozy outerwear, every piece is thoughtfully designed to transition effortlessly from studio to street.

Signature Collections and Bestsellers
Varley's bestselling pieces highlight its dedication to comfort and sophistication:

Let's Move and Let's Go Leggings – Lightweight and breathable, ideal for movement.

Belfast and Vine Half-Zip Pullovers – Oversized, cozy knits perfect for layering.

DoubleSoft Sets – Ultra-soft sweatsuits loved for their elevated loungewear feel.

Quality and Fabric Innovation
Fabric is central to Varley's identity. Their materials are carefully chosen for stretch, durability, breathability, and texture. Whether it's their signature DoubleSoft fabric or performance-driven recycled nylon, Varley ensures every piece feels as good as it looks.

Influencer and Celebrity Endorsements
Varley has earned a dedicated following among influencers, fitness enthusiasts, and celebrities. Style icons like Hailey Bieber, Rosie Huntington-Whiteley, and various wellness bloggers frequently showcase the brand, adding to its status as a go-to label for chic, functional attire.

Commitment to Sustainability
As part of its long-term mission, Varley is increasing its use of recycled materials, ethical manufacturing processes, and eco-friendly packaging. The brand is actively working to reduce its environmental impact without compromising on style or performance.

Global Reach and Availability
Varley is sold worldwide through its official website and premium retailers such as Selfridges, Net-a-Porter, Revolve, and Nordstrom. Seasonal drops and capsule collections keep their offerings fresh and highly sought after.

Final Thoughts
Varley stands out in the activewear space by offering more than just gym clothes—it offers a lifestyle. With timeless design, high-quality materials, and a commitment to sustainability, Varley continues to set the standard for what modern activewear can and should be: stylish, versatile, and effortlessly elegant.