Building strong, ongoing relationships with your audience is a hallmark of a successful digital marketing strategy. Consistent email marketing offers a direct line of communication with your audience. Whether it's a slow or busy season, you can send marketing emails that keep your brand on your audience's radar, nurturing brand loyalty and increasing customer retention. And it doesn’t stop at email. With Klaviyo, all your various data sources and marketing channels work seamlessly with each other, so you can give customers what they want, when and where they want it. Some tools are free to start using and then charge by the number of contacts in your database. This is why keeping on top of your lists is important as you’ll be paying for each one: so be prepared to audit your lists regularly. A few tools to look into are:

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